Media Strategy and Investment
Non-Linear (CTV, streaming & digital)
Direct Mail | E-mail
Radio | Streaming Audio
Print | Outdoor
Mobile | Social Media
Research
L2 Voter Data
Competitive Trackers
VIM's Advantage to Your Campaign
- Dedicated Account Manager for each campaign with continuous communication
- Hands on attention from planning, media buying and campaign execution
- Bloom/ VIM is more nimble than the competition in knowing how to pivot strategy and react to current market conditions or polling trends
- Unlike most political buying firms, we NEGOTIATE all issue rates – we don’t buy off inflated rate cards
- We may have campaigns that can out-spend us – but we know how to Out-Place them
- VIM is available 7 days a week as we know to win campaigns it is a 24/7 game
- Bloom/ VIM's relationships in the markets provides us leverage with stations/media vendors to negotiate aggressive rates
Voter Impact Media
Team
FAQs About Voter Impact Media (VIM)
What is VIM?
VIM stands for Voter Impact Media. VIM is our platform for media planning and buying in the political ad space. It involves research, voter mapping, and strategic investment with the option to cover a full suite of channels such as broadcast and streaming TV, direct mail, print and outdoor media, radio, and more.
How can VIM help my political campaign?
Whether you’re running for office, taking a side on a ballot proposition, or simply trying to register more voters and raise awareness for an upcoming election, VIM + Bloom can help. We provide a dedicated account manager for your campaign, which includes continuous communication and 24/7 availability. We can also develop creative assets, plan and execute your media buying strategy, and monitor your political ad campaign in real-time to fine-tune its performance.
How much does it cost to run a political ad?
As with any form of media buying, the cost of political ads vary based upon several factors. However, at Bloom Ads, we negotiate all issue rates. Our trusted relationships with different media vendors gives us leverage to negotiate aggressive rates. We also optimize our placements to give your political campaign an advantage over the competition. By reacting to the latest polls, cultural trends, and market conditions, we can pivot your advertising strategy to stay ahead of your opponents.
Where can I run political ads?
You can run a political ad on almost any platform that allows advertising. This includes digital channels, such as social media, as well as traditional media like print, TV, and radio. Many political campaigns also see success from direct mailers, email marketing, SMS marketing, and other direct-to-consumer channels. Although some digital marketing platforms may have policy restrictions around certain key terms or other aspects of political advertising, the expert team at Bloom can help you navigate around any potential restrictions. Contact us today to learn more.
Let us grow your brand
Contact Us
20720 Ventura Blvd. Suite 140
Woodland Hills, CA 91364
(818) 703-0218