SHAWN EDWARDS
Sales Expertise
- Sales executive with 30 years of experience in cable, broadcast, digital and CTV/ OTT advertising.
- Started his media career in 1993, selling local cable advertising in SD and OC.
- Worked for NBC for 20 years in various sales leadership positions.
- VP of Sales KNBC TV Los Angeles.
- Sold 10 Olympics, 3 Super Bowls and launched SNF in 2006.
- Led all political sales for KNBC for 10 political cycles.
- Main point of contact for NBC legal for all FCC political compliance regulations.
- Maintains longstanding relationships with all West Coast, Sacramento and Washington D.C., political agencies.
- Premion/ TEGNA Broadcasting:
- Launched TEGNA’s CTV/ OTT platform in LA.
- Educated agencies on how to buy OTT as an extension to local TV.
- Sold OTT/CTV to numerous political agencies that had not previously purchased streaming for campaigns.