The holiday season is here!  Consumers are busy purchasing gifts for friends, family members, and loved ones.  How do you make your business stand out amongst the flood of advertising that takes place during the holidays?  Here are a few tips to help you create the ideal digital marketing plan for the season.

Holiday Digital Advertising Tips:

• Understand Mobile Marketing – Your digital advertising plan wouldn’t be complete without optimizing for mobile.   Make sure that your website has a responsive design that is easy to use no matter what platform the consumer is pulling it up on.

• Take Advantage of Video – Video advertisements aren’t just for TV.  YouTube, Facebook and other video platforms are raking up more views than ever before.  With the autoplay feature, you can catch your consumers eye as they’re scrolling through their Facebook newsfeed.  These videos are shareable and can be a great way to engage with your digital audience.

• Stay Active On Social Media – Social media platforms, from Facebook to Pintrest, are key in holiday marketing.  With buy buttons, links to your website and the highly shareable content, it’s a great way to keep in touch with your audience through the busy holiday season.

• Keep Things Personal – It’s always important to keep your marketing plan personal, but we advise keeping this in mind especially through the holidays.  With a competitive advertising market, you want your brand to appear relatable.

Check out this article from Marketing Land for more holiday advertising tips.

If you’re not sure what digital advertising techniques will work best for your business needs, or you just don’t have time to focus on marketing during the busy holiday rush, the digital advertising experts at Bloom Ads are here to help.  Our analysts work with you to create the perfect media plan for your digital advertising needs.

Learn more about our full service digital advertising agency and what we can do to improve your ROI this holiday season on our website.  Want to speak with a digital marketing expert directly?  Give us a call at 818-703-0218.  We can answer any questions you have about how to create your holiday digital marketing plan.

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