As social distancing and working and studying from home have become the new normal, 2022 has brought many changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the start of a new year, we thought it was about time to bring all the most interesting stats on social media in 2022 together for your perusal.

Below, learn what’s changed and what hasn’t about how people are using social media in 2022.

Social Media in 2022: Facebook Statistics

1. Facebook had over 2.912 billion monthly active users in January of 2022.

According to this figure from Datareportal, Facebook is the biggest social network worldwide. What does this mean? Even as talk in the public sphere turns toward new, trending platforms like TikTok, Facebook is still massively popular on a global scale and shouldn’t be ignored by marketers.

2. People spend 33 minutes a day on Facebook.

Time per day has declined since 2017 as more competitors have emerged, though importantly, people are still spending the majority time on Facebook. The most users + the most time spent = still the most opportunity for marketers.

3. 57% of Americans say Stories make them feel like part of a community.

This figure from Meta shows that people love Stories. They feel more authentic than other social content formats, according to 65% of Americans who say they feel closer to family and friends after watching them.

4. Facebook US ads are expected to surge 15.5% year-over-year in 2022.

eMarketer predicts US ad revenue will top $58.1 billion in 2022, which would be a 15.5% increase from 2021. 2020 had an unusually high growth rate due to the surge in e-commerce demand as a result of pandemic lockdowns affecting in-person sales.

5. Facebook’s potential advertising reach is 2.11 billion people.

Meta claims their total advertising audience is 2.11 billion people, or 72.5% of their total 2.91 billion monthly active users. Since Facebook is the most populous social platform, it’s also the one with the highest potential ad reach. Again, for marketers serious about growth, Facebook isn’t optional.

Social Media in 2022: Instagram Statistics

6. Instagram found that “50% of Instagrammers have visited a website to buy a product/service as a result of seeing it in Stories”

Some marketers maintain that Instagram isn’t the best platform for purchases. However, this statistic from Sprout Social shows that over half of Instagram users are, in fact, using the platform to find and purchase products. Marketers should take this into consideration when planning their Instagram ad strategies.

7. 500 million people use Instagram Stories every day.

One of the signature features of Instagram – Instagram Stories – is also one of its most popular. According to Hootsuite, a whopping 500 million users watch Instagram Stories every day. For marketers, Instagram Stories provide a valuable opportunity to show off your brand with entertaining video content that has a wide reach.

8. One-third of the most-viewed Instagram Stories are from businesses.

If the above statistic wasn’t enough to convince you of the value of Instagram Stories for your social media marketing strategy, this one should be!

Social Media in 2022: Twitter Statistics

9. In the last reported quarter, the number of global monetizable daily active users (mDAU) on Twitter amounted to 217 million users.

According to Statista, in 2022, the last published figure regarding monthly active Twitter users amounted to 330 million before the company discontinued reporting on the metric. That doesn’t even include all the users who don’t see ads, who can still present opportunities for organic reach for savvy brands. As users continue to rely on Twitter for news in a fast-paced media cycle, brands can potentially count on Twitter use being high for the time being.

10. Twitter is the world’s 7th favorite social media platform.

According to Hootsuite, the site ranks above Messenger, Telegram, Pinterest, and Snapchat in favorability for adults aged 16-64. A promising age range for all marketers. As mentioned above, Twitter is vital in the media and journalism world. Data from Statista estimates that almost everyone has been exposed to Twitter at some point, even if they don’t have an account. This makes Twitter a powerful reach tool for certain types of brands.

11. Twitter users generally have a higher income.

This statistic reveals a lot about what kind of platform Twitter is. 85% of Twitter’s audience earn more than $30,000 and 34% earn $75,000 or above. This signals that around a third of the platform’s audience has high spending power, so think to consider this when you’re crafting your campaigns and content.

Social Media in 2022: TikTok Statistics

12. Users spend an average of 45 minutes per day on TikTok.

You can fit a lot of TikTok videos into 45 minutes. That’s about 33% more than the 29 average minutes spent on Instagram – meaning 33% more time for your video content to get in front of your target audience. Speaking of the TikTok audience…

13. TikTok was the most downloaded app of 2021, with 656 million downloads.

That’s over 100 million downloads more than the runner-up, Instagram, which was downloaded 545 million times last year. According to Apptopia, TikTok was also the number-one download in the United States, with 94 million downloads in 2021— a 6% increase over 2020. TikTok also continued its streak as the top-grossing app, surpassing $2.5 billion dollars in consumer spending in 2021.

13. TikTok has over one billion monthly active users.

It’s an understatement to say TikTok is growing rapidly. Eight new users join TikTok every second, with an average of 650,000 new users joining daily. In September 2021, TikTok’s parent company ByteDance reported that they had hit the one billion mark— a 45% increase since July 2020. Compared to Facebook and YouTube, which both took eight years to hit a billion users, TikTok made it in just five years.

14. TikTok is the top app for consumer spending.

Consumer spending on TikTok increased by a whopping 77% in 2021. Overall, users spent $2.3 billion dollars in the app, compared to $1.3 billion the year before.

15. TikTok ads reach 17.9% of all internet users age 18+.

That’s 884.9 million people, or 15.9% of the worldwide population of people over 18. Reach varies by country: a TikTok ad can potentially reach 50.3% of adults in the United States, or 130,962,500 people. Countries with the largest potential advertising audiences include the US, Indonesia, Brazil, Russia, and Mexico.

Stay up-to-date with Bloom Ads

At Bloom Ads, we pride ourselves on staying up-to-date on the latest marketing and social media trends so we can help our clients stay ahead of the curve. In 2022, that has been more important than ever. Learn more about our digital marketing services today, and keep in touch with us as we keep an eye on social media in 2022.