Day: March 23, 2016

It’s time to start thinking about your 2016 marketing strategy.  With the year coming to a close, brands will take a look at what parts of their advertising campaigns were effective, and what aspects didn’t work for their audience.  As you review your advertising strategy, consider using media buying to optimize your results and improve […]

Video content is essential to any marketing strategy.  It’s eye-catching, engaging, and it’s becoming an increasingly important aspect of your digital presence. Is your brand active on YouTube?  Here are a few tips to help you create the perfect YouTube media plan. Creating a YouTube Media Plan: Make a Venn Diagram – One way to determine […]

How will you be catching your audience’s eye during the holidays? TV and radio advertising platforms are bigger than ever before — and for businesses looking to grab the attention of busy families on-the-go, they’re essential!  Not convinced?  Here are a few of the reasons why your business should look into focusing your advertising spend […]

The holiday season is here!  Consumers are busy purchasing gifts for friends, family members, and loved ones.  How do you make your business stand out amongst the flood of advertising that takes place during the holidays?  Here are a few tips to help you create the ideal digital marketing plan for the season. Holiday Digital […]

Here at  Bloom Ads, we’re obsessed with bringing innovative perspective to our carefully crafted media plans. Specializing in integrated media, we hold no media bias and optimize towards the best performing media tactics. Watch our NEW animated YouTube video to learn more about our media buying and planning services! No matter which tactics  your campaign […]

As you prepare for 2016, it is the perfect time to fine tune your marketing strategy. Continue with what proved successful, discontinue what did not produce an ROI and incorporate current trends. Here are a few content marketing trends you’ll want to keep in mind as you develop your new media plan. Content Marketing Trends: […]

Black Friday is just a little over a week away.  If you haven’t created a media plan for your business yet, now is the time!  No matter the size of your business, you should take advantage and create a marketing plan for the holiday season!  These tips will help you create a media plan for […]

Have you ever noticed that after visiting a website, you’re more likely to continue to see their ads?  This isn’t a coincidence.  It’s called retargeting!  Retargeting is a way for businesses to target people who have previously engaged with their product or services online. Why is retargeting so important? It’s another chance to convert a […]

Story telling is one of the most powerful ways to make your brand relatable.  Stories are easier to remember than facts.  They create an experience that connects your audience to the brand and the story being told. How does story telling improve your marketing campaign? It Increases Revenue – It has been shown that storytelling can […]

Looking to get your message heard?  TV advertising is one of the best ways to reach a wide audience!  Paid television advertisements have been around since the 1940s, and it comes as no surprise that they are one of the best ways to catch your audience’s attention. In a world where we are constantly presented […]