Sometimes the best way to get your brand’s name out there is to hit the streets! Print ads, TV, radio, and online marketing go far, but they’re no match for the in-person connection you can create with effective street marketing.
Street marketing can get you the exposure and branding you need, but that’s only if it’s done with a plan. Without a clear strategy, this kind of campaign can turn quickly from an asset to a liability. Street marketing requires more than a great product or service – you’ll also need hardworking staff and a little street wisdom.
But don’t worry. The advertising professionals at Bloom Ads are ready to help you kick off the perfect street team marketing plan for your brand. To run the streets with success, remember the following street marketing tips:
How to Make a Successful Street Team Marketing Plan
- Location, Location, Location
You want your team in an area that they’ll see the best engagement. Survey the surrounding areas and determine where your ideal audience is located, then target those areas with your campaign. There’s point targeting places your customers aren’t likely to be – outside college bars, for example, if your target audience is over sixty. (Though you may get lucky with the odd professor.)
Drive-by traffic and foot traffic are everything, so avoid remote or out-of-the-way spots. Your perfect zones need to be somewhere that your message can be fully utilized.
- Think High Traffic
You’ll be using valuable resources on this campaign to provide quality marketing and keep your amazing street team staff members happy. In that case, you’ll want to make sure you’re getting the best ROI possible. So beyond your target audience, consider the time of day and traffic patterns of the area.
You want to send out your teams during the high traffic hours. Whether it’s lunchtime or during rush hour, your street marketing team should be visible when cars are stopped and people are heading home or to and from leisurely activities, like shopping.
- Backup Locations
Failing to plan is planning to fail. But sometimes, planning to fail is just good planning! In other words, expect that not everything will go smoothly, and have a plan B for when things don’t.
To give yourself options, explore every single location that is available to you and your team before heading out. List the ideal locations in order and split your team between them. Then, make sure everyone is aware of the backup locations, as well as how to coordinate movement.
- Check the Weather
Let’s face it: You can’t always predict the weather, but you can be prepared for it!
For your rainy-day street team marketing plan, look for locations that have full coverage to protect your street team staff from the downpour. You don’t want to gather a team of workers together only to have to send them home.
For hot, sunny days, on the other hand, make sure your team members protect themselves with sunscreen and proper clothing and drink plenty of water.
- Do the Paperwork
There’s nothing more disappointing than preparing a killer street team marketing plan only to find out your campaign would be breaking laws. Or worse – actually getting stuck in a lawsuit. Squashing any unforeseen risks or costs of your street marketing campaign means crossing your t’s and dotting your i’s.
To prevent having to deal with any legal woes, do your research before heading out. Learn what paperwork or permits are needed and take the necessary steps to obtain them before you begin to market.
Looking to get your name out there? Our team of professionals is here to help you create the perfect street team marketing plan. If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.
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