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[vc_row][vc_column][vc_column_text] Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Fifty-nine percent of American adults still cite
Read More » Media Buying 101: Important Terms to Understand
March 14, 2019
[vc_row][vc_column][vc_column_text] Successful, ROI-positive marketing campaigns don’t just have strong, relatable messages — they also need to be seen by the right people, at the right time, all at an affordable
Read More » How to Create an Effective Print Ad
March 11, 2019
Print advertising is a great way to build brand awareness and generate ROI — but in a world where people are constantly distracted, it’s important that your print advertisements are eye-catching and memorable. Here are a few tips to help you create a more effective print advertisement for your brand.
How to Advertise to Baby Boomers
March 7, 2019
What might work for one generation won’t work for another, especially if you are looking to market to an older audience.
5 Tips For Successful Street Team Marketing
March 4, 2019
Street marketing can get you the exposure and branding you need, but that’s only if it’s done with a plan.
Tips for a Creative Marketing & Advertising Strategy
February 21, 2019
A creative marketing plan and advertising strategy is the key to a successful campaign. Even while using tried-and-true methods like television, radio, and print advertising, thinking outside the box can
Five Tips for an Eco-Friendly Advertising & Marketing Campaign
February 7, 2019
With Earth Day just a couple of days away, many businesses are taking advantage of the opportunity to showcase what makes their brand eco-friendly. If you have a sustainable product or service — let your audience know! Here are a few tips that will help you create a successful, eco-friendly marketing strategy.
How to Make An Effective Facebook Ad
January 24, 2019
Is your brand active on social media? Facebook is more than just a platform for sharing with friends; it’s a way for companies to keep in touch with customers in
The Advantages of Media Planning & Buying with Bloom Ads
January 17, 2019
[vc_row][vc_column][vc_column_text] The first place consumers go when they want to learn more about a business, product, or service is the internet. Not only do they want to check out reviews,
Read More » The Importance of Media Planning for Your Business
January 10, 2019
[vc_row][vc_column][vc_column_text] Media planning entails sourcing and selecting the optimal media platforms for your marketing campaigns, and at the end of the day the importance of media planning comes down to
Read More » What are The Objectives of Media Planning?
January 3, 2019
Media planning is an essential part of any marketing strategy. As a business owner, not only should you be thinking about your day-to-day strategies, but you should also be thinking about your overarching goals.
Adapting Your Communication Style for Different Kinds of Employees
November 27, 2018
If you think about the way you talk to the people in your life, you’ll probably notice that you use different tones and ways of wording things with different people.
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