Emotions play an important role in our decision making process. For example, when we feel like we will be rewarded for taking a specific action, we are more likely to take that action. Advertisements that evoke emotions help brands establish long-term connections with consumers. TV ads that make a viewer feel something are more memorable […]
The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to […]
If you’ve got it, haunt it! And boy, do our clients haunt it this year with fun and spooky creative for Halloween. Halloween ads have especially boosted in the digital marketing world in the last couple of years. It’s important to show your brand’s festive side, whether that means creating consistent organic posts or paid […]
Streaming and smart TVs are changing the way people watch television – but what are the implications for TV advertising? We break down what you need to know about advertising on connected TVs.
Paid search – or paying for ads at the top of Google search engine results pages (SERPs) – is a big, important investment for many companies. Here’s how to make it work for you.
It seems like the Golden Age of social media marketing has arrived. But making the most of your social media ads means embracing the art of copy writing. Write social media ads that actually convert with these writing tips.
Seasonal advertising is one of the best ways to connect with your audience by meeting them where they are. Here are some tips for capitalizing on the back-to-school excitement.
The client-agency relationship is the foundation of a successful marketing campaign. We’ve worked with our fair share of amazing clients – enough to have given us some important wisdom on what makes a great partnership. Read about them here.
Digital advertising is an ever changing field, and with more and more data at your fingertips, it can be hard to narrow down what you actually need to measure to know whether your efforts are working. Here’s our guide to the most important digital marketing metrics.
Focus groups are a staple of market research, and they can work wonders in conjunction with other strategies, like surveys and social media monitoring. Learn the pros and cons of focus groups.
