The client-agency relationship is the foundation of a successful marketing campaign. We’ve worked with our fair share of amazing clients – enough to have given us some important wisdom on what makes a great partnership. Read about them here.
Author : Bloom Ads
How to Measure Your Digital Marketing ROI
Digital advertising is an ever changing field, and with more and more data at your fingertips, it can be hard to narrow down what you actually need to measure to know whether your efforts are working. Here’s our guide to the most important digital marketing metrics.
The Pros and Cons of Focus Groups
Focus groups are a staple of market research, and they can work wonders in conjunction with other strategies, like surveys and social media monitoring. Learn the pros and cons of focus groups.
What is Social Listening? Plus How to Do It Well
Social media isn’t going away. Luckily, it can be a useful tool for engaging with your audience. Social listening goes a step beyond social media monitoring by enabling marketers to take action based on audience insights.
The Best Advertising Campaigns of 2019 (So Far)
Though 2019 is only halfway over, there have been plenty of head-turning TV, digital, and outdoor ads to get excited about. From progressive campaigns to risky TV spots, check out some of the best ones so far.
Embracing the Media Mix: How to Choose the Right Channels for Your Ads
A big advertising budget doesn’t automatically equal results. Instead, you should strategically construct a web of messaging and engagement that allows the right audience to seamlessly follow your brand wherever they are.
What is the Buyer’s Journey and Why Does it Matter for Marketers?
Advertising has always been about communicating your value to the right person, with the right message, at the right time. This requires a clear understanding of how your customers make decisions. The buyer’s journey helps you do just that.
Quick Advertising Ideas for Your Summer Ads
Consumer habits change during the summer, but that doesn’t mean your marketing can’t change too. Learn some quick summer advertising ideas with Bloom Ads.
How is Media Planning Different from Media Buying?
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.
The Power of Personas: Why Are Marketing Personas Important?
To craft the right message for the right customer at the right time, you have to empathize with your audience. Learn how buyer personas help you do just that.