Pokémon Go has quickly become a social and cultural phenomenon. For advertisers and businesses, this augmented reality game could bridge the gap between online advertising and the offline experience. Are you integrating this new trend into your marketing strategy?
Having the right strategy in place can go a long way towards the success of your brand’s advertisements. But what makes a media plan effective? Keeping these tips in mind will help you create an impactful media plan for your business needs.
Creating a successful advertising strategy is difficult in the healthcare industry. However, with a carefully designed strategy, you can reach your audience and improve brand awareness where you need it most. Here are a few tips to help you create a better hospital advertising strategy.
Return on investment is on every business owner’s mind. Whether you are looking to improve brand awareness or drive sales, you still want to show that your marketing strategy is effective for your unique brand goals. Here are a few tips that will help you create a media plan that drives ROI.
Whether locally or nationally, the retail industry is distinct from any other. Unlike other service brands, retail businesses use advertising to drive store traffic and increase sales immediately. Looking to create an ad strategy for your brand? Here are a few tips to help get your retail advertising strategy on track.
Outdoor advertisements are a great way to get your business message noticed and expand your reach. However, with so many people driving by each day, it’s important that you know how to grab their attention. Here are a few tips to keep in mind while creating your outdoor advertising campaign.
It’s no secret that video is the key to a successful marketing plan. Are you including digital video advertising in yours?
Is your brand present in-the-moment? It is important to take the time to analyze how your audience reacts on a daily basis. In these individual consumer moments, you can be more relevant to people. Here are a few things you should consider when determining the right time of day to engage with your audience. Consider […]
Facebook is always updating and changing their News Feed algorithm to provide users with a better experience. But what do these changes mean for businesses looking to reach their target audience? Below, we have some insight into what type of content is preferred in the Facebook News Feed.
Today, social media is the go-to for communicating and engaging — not only with friends and loved ones, but also with brands and news sources.