Social media marketing is an essential part of any company’s digital advertising strategy. Social media channels allow you to establish brand credibility and develop a community around the audience in your service area. You always want your brand to be where your audience is looking, searching and interacting with information. For some brands – the […]
https://sports.yahoo.com/blogs/nfl-shutdown-corner/super-bowl-commercials-2016–grades-for-the-best-and-worst-ads-183849720.html The Super Bowl isn’t just about the game. TV advertising is almost as important to viewers as the football score – and this interest does not go unnoticed by marketers. This year, marketers spent up to $5 million for just 30 seconds of airtime. Top brands were fighting to get noticed during Super Bowl […]
Are your marketing and advertising strategies working effectively? Now that we are halfway through the first quarter, it’s time to make sure that your business is getting the most out the of plans that are currently in place. If your first quarter goals are not being met, it might be time to switch to a […]
With the super bowl quickly approaching, commercials are on everyone’s mind. TV advertising is one of the most powerful ways to get your brand’s message heard! What many people don’t realize is that when a TV advertising plan is put into place, television commercials can be affordable for growing businesses, too. How can your business […]
Radio advertisements reach your audience in a unique way. Without visuals, you’ll need to create content that catches your listener’s attention through engaging conversation. For some brands, this can prove to be a challenge. Here are a few tips to help you create the perfect radio advertisement for your brand. Radio Advertising Tips: Keep It […]
With the rising importance of digital marketing and social media, print advertising is often pushed to the wayside. However, when used effectively, print advertising can be an important part of your marketing campaign. Here are some advantages to print advertising and a tips on when you can utilize print to improve your marketing strategy. When […]
The New Year is right around the corner. As you look over your business plans for the upcoming year and consider what aspects of your marketing plans worked best, you’ll want to create a media plan that works for your business goals, while incorporating current marketing trends. Here are a few factors business owners should […]
Video advertising is more important than ever before. As you finish crafting your 2016 media plan, don’t forget to include video! Keep these video marketing trends on your radar as you prepare your business for the New Year! 2016 Video Marketing Trends: YouTube – If your business doesn’t have a YouTube channel in place, it should! […]
Do you have a digital marketing plan in place for the New Year? Staying on top of the latest trends can help improve your strategy and your ROI. Here are a few digital marketing trends to look out for in 2016. 2016 Digital Marketing Trends: Video Advertising – The rise of video advertising is not new, […]
Have you started working on your 2016 media plan? The end of the year is the perfect time to re-evaluate your brand’s advertising techniques and create goals for the upcoming year. These tips will help you create the perfect media plan your business in 2016. Media Planning Tips for 2016: Utilize Media Buying – Through media […]