Does your brand have a voice? It should. A voice is a way for you to convey to your audience who you are as a business and how you want to be perceived. By creating a distinct, recognizable voice, you can differentiate yourself from the crowd. Why is brand voice so important? It Keeps Things […]
When working to create a marketing plan that properly reflects your brand, you want to make sure that your message is consistent across all platforms. From your banner ads to your display ads to your social media campaign, you want to create a performance driven campaign that provides your audience with a unified view of […]
When used correctly, Twitter can be a multi-faceted aspect of your digital marketing campaign. In addition to staying in contact with your customer base and improving brand awareness, your Twitter account can be optimized to improve your ranking in Google. Here are a few tips to help you optimize your brand’s Twitter page. SEO Tips […]
As a business owner, you want to get the most out of your marketing strategy. That’s why we utilize media buying to optimize your campaign to achieve the greatest ROI. How does Media Buying Work? A strategy is created. With a detailed strategy in place, we do everything we can to ensure marketing success. Your media […]
Looking to get your message heard? Radio advertisements can be the perfect supplement to your media plan when used properly. Here are a few of the benefits they can have for your advertising campaign. Benefits of Radio Ads: You Can Target Your Audience – Whether your customer lives in your local community or across the nation, […]
Your landing page is often the first interaction a visitor has with your brand. That’s why it’s so important to make sure that it is optimized for ease of use, as well as for your rankings. Looking to get the most out of your business landing page? These optimization tips will help. Landing Page Optimization Tips: […]
For businesses that rely on online sales, conversion rates are important. If you notice a drop in conversion rates – don’t panic! Here are some tips to help you figure out the next steps to take. Steps to Take: Determine the Cause – The first step in correcting a falling conversion rate is to determine what […]