Retargeting vs. Remarketing: What’s the Difference?
Most traffic to your site doesn’t result in conversions. Retargeting and remarketing are two different strategies for closing that gap.
Author : Bloom Ads
Advertising vs. Sponsorship: Which is Right for You?
When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right for you. Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies that […]
What is the Difference Between Broadcast and Cable?
How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.
The Pros and Cons of TV Advertising
[vc_row][vc_column][vc_column_text] Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Fifty-nine percent of American adults still cite cable channels as their primary source of TV consumption. But with the rise of streaming, it’s natural to wonder about the role of television commercials […]
Media Buying 101: Important Terms to Understand
Successful, ROI-positive marketing campaigns don’t just have strong, relatable messages — they also need to be seen by the right people, at the right time, all at an affordable price. That’s where media buying comes into play. Media buying is the practice of negotiating and purchasing ideal ad spaces, programs, or times for your marketing […]
How to Create an Effective Print Ad
Print advertising is a great way to build brand awareness and generate ROI — but in a world where people are constantly distracted, it’s important that your print advertisements are eye-catching and memorable. Here are a few tips to help you create a more effective print advertisement for your brand.
How to Advertise to Baby Boomers
What might work for one generation won’t work for another, especially if you are looking to market to an older audience.
5 Tips For Successful Street Team Marketing
Street marketing can get you the exposure and branding you need, but that’s only if it’s done with a plan.
Tips for a Creative Marketing & Advertising Strategy
A creative marketing plan and advertising strategy is the key to a successful campaign. Even while using tried-and-true methods like television, radio, and print advertising, thinking outside the box can help your brand stand out and make a memorable, longer-lasting impression on your audience. Then there are all the ways you can branch out of […]
Five Tips for an Eco-Friendly Advertising & Marketing Campaign
With Earth Day just a couple of days away, many businesses are taking advantage of the opportunity to showcase what makes their brand eco-friendly. If you have a sustainable product or service — let your audience know! Here are a few tips that will help you create a successful, eco-friendly marketing strategy.