Over the last decade, the way we view TV and movies has drastically changed.
Author : Driven Local
Productivity Tips to Work Smarter, Not Harder
You may think you need to put in more hours and stay later to get your work done — but that’s not always the case.
Should My Brand Be Active On Pinterest?
Pinterest has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Pinterest.
The Do’s and Don’ts of Endorsements and Sponsorships
When it comes to promoting your brand: endorsement, and sponsorship deals are always a “yes!” but not every opportunity is a perfect fit. So when it’s time to sign up for endorsement and sponsorship, remember these do’s and don’ts to bring your brand to the next level: Do Focus on Quality. When it comes time […]
Digital Advertising Trends to Include in Your Media Plan
Digital advertising is one of the best ways to reach a large audience, while still targeting individuals who are specifically interested in your brand.
Learn How You Can Drive More Leads Through TV & Digital Advertising
We live in a world where all of the information we may ever need is available at our fingertips.
How Emotional Content Affects Your Television Advertisement
Emotions play an important role in our decision making process. For example, when we feel like we will be rewarded for taking a specific action, we are more likely to take that action. Advertisements that evoke emotions help brands establish long-term connections with consumers. TV ads that make a viewer feel something are more memorable […]
What is the Difference Between Broadcast and Cable?
How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.
The Pros and Cons of TV Advertising
[vc_row][vc_column][vc_column_text] Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Fifty-nine percent of American adults still cite cable channels as their primary source of TV consumption. But with the rise of streaming, it’s natural to wonder about the role of television commercials […]
Media Buying 101: Important Terms to Understand
[vc_row][vc_column][vc_column_text] Successful, ROI-positive marketing campaigns don’t just have strong, relatable messages — they also need to be seen by the right people, at the right time, all at an affordable price. That’s where media buying comes into play. Media buying is the practice of negotiating and purchasing ideal ad spaces, programs, or times for your […]