Author : Stephanie Fehrmann

Got milk? Where’s the beef? What’s in your wallet? To an alien, these questions would sound absurd – but most of us Earthlings know exactly what they mean. Advertising effectiveness is sometimes difficult to measure, yet great campaigns make a lasting impression. A strong slogan or a powerful visual can stop people in their tracks […]

Advertising is all around us. In the United States, it’s estimated that the average person is exposed to anywhere between 4000 and 10,000 ads in a single day. With so many ads, it may feel impossible to get your business to stand out and reach new customers. But there’s one tried-and-true method you should never […]

The average American eats over 100 pounds of chicken each year. In the South, one of the most popular ways to prepare this poultry is chicken salad. In 2008, entrepreneur and mother of three, Stacy Brown, launched Chicken Salad Chick to share her family’s chicken salad recipe with the world.  Starting off with word-of-mouth sales […]

DAMDAM Tokyo is a clean skincare brand inspired by Japanese culture and natural beauty. Founded in 2019 by Giselle Go and Philippe Terrien, DAMDAM Tokyo stands apart because it sources from regenerative farms and highlights hero ingredients like Shiso, also known as Japanese mint.  DAMDAM Tokyo’s line includes cleansers, serums, oils, and more. Its clean […]

The LG Corporation is the fourth largest family-run conglomerate in South Korea. Founded by Koo In-hwoi in 1947, LG is now an international household name. Producing everything from electronics to chemicals and household appliances, it houses 30 subsidiaries. One of those subsidiaries, LG Display, was ready to make a name for itself in the living […]

What started as a simple stand selling fresh fruit in 1940s San Diego, CA, expanded into a few open-air markets. Fast-forward to 1969, and the sons of Henry Boney, the man behind those fruit stands, endeavored to expand even more, transforming into Boney’s Market. The growth only continued from there until, in 2002, the Sprouts […]

Maintaining a strong presence within markets in California, Nevada, Texas, and Arizona, the 99 Cents Only Store was founded in Los Angeles almost 42 years ago. The chain, initially selling items priced no higher than an affordable 99¢, ranging from closeout branded items to fresh food, saw major success following its inception in the early […]

Customer loyalty is vital to any business. Whether you’re an emerging startup or a thriving company launching a new campaign, knowing how to measure customer loyalty is essential to any growth strategy. Customer loyalty data can provide insight into your products and services, customer support, marketing, and more. It’s valuable for direct-to-consumer businesses (B2C) as […]

Ever wondered what gaps are lurking beneath the surface of your marketing campaign? Amid the ever-changing landscape of marketing, even the best digital advertising campaigns can overlook crucial elements that can dramatically affect their performance.  In this blog, we’ll explore some of the most often-missed aspects of digital advertising.  Understanding Your Media Strategy Mastering your […]

Metrics and data are the driving forces of business decisions. However, some metrics should have a greater influence on decisions than others. When making important business decisions, it’s crucial to know the difference between vanity and actionable metrics. Oftentimes, businesses get wrapped up in engagement metrics, also known as vanity metrics. Using data collected from […]