The LG Corporation is the fourth largest family-run conglomerate in South Korea. Founded by Koo In-hwoi in 1947, LG is now an international household name. Producing everything from electronics to chemicals and household appliances, it houses 30 subsidiaries. One of those subsidiaries, LG Display, was ready to make a name for itself in the living rooms of its target consumers.
The Challenge
LG Display wanted to gain footing in the realm of sports through its Only on OLED campaign. Bloom Ads was tagged in to amplify their custom video series and help LG cement itself as the go-to display for optimal sports viewing.
LG had already created an ad featuring Kansas City Chiefs tight end and Super Bowl winner Travis Kelce. With such a prominent NFL name in their court, the next step was getting their advertising campaign in front of the viewers who would ultimately switch to an LV OLED television. Finding the right platforms to advertise on would prove crucial in this endeavor.
The Solution
YouTube
First, the Bloom Ads team turned to YouTube, taking advantage of their available options of both skippable and unskippable ads. This paved the way for a sequential ad series featuring Travis Kelce as LG’s face for the campaign.
YouTube has over 2 billion users every month. Because of this massive viewerbase, it’s a preferred platform for advertisers of all verticals. YouTube brings fast results that are hard to beat. When effectively optimized, casting such a wide digital advertising net brings web traffic, conversions, and ad clicks. YouTube also allows for a touch of personalized, creative freedom, making it the perfect space for LG’s initiative.
Since LG had already crafted a creative, eye-catching ad, all that Bloom Ads needed to do was leverage the power of effective media planning and buying to score a captivated audience.
TikTok
With the help of TopView, a video ad that users are served when first opening the TikTok app, Bloom Ads pushed LG’s ad forward in a short form. By turning the forward into a digestible, bite-sized trailer, it was perfectly suited to the short-form video giant. TopView is known for having a strong impact on users because its default presentation is full-screen and sound-on, making it hard to ignore.
Bloom Ads had more than just TopView in their playbook; careful bidding on auctioned ad placements on TikTok helped extend the ad’s reach even further.
On Travis Kelce’s TikTok page, Spark ads were put to use. This meant that people who were already fans of the player would be greeted with an ad he featured in.
Meta
As seen with Sprouts and The 99 Cents Only stores, Meta continues to be a successful go-to for Bloom Ads. It continued to be a hit with LG’s campaign as well. Bloom Ads used whitelisted posts from Travis Kelce himself to get the attention of his existing fans. LG’s handle posting about the OLED display helped to maximize that total reach, ultimately driving curious viewers to the LG OLED product landing pages.
Endemic Site Takeovers
An endemic advertisement goes deeper than the usual practice of laying a banner ad on a site’s page. With this form of advertising, the site itself becomes a de facto partner and integrates that ad into its existing content, thus providing an endorsement. This is usually done with brands or platforms whose products or messaging aligns with the advertiser’s.
In this case, TheScore, a sports news website supplying readers with the latest updates and rumors about professional sports, was enlisted to allow Bloom Ads to temporarily take over their website. This further advanced LG’s goal of becoming a leader in displays designed for optimal sports viewing.
GQ, or Gentleman’s Quarterly, was also brought on board to bring the sequential ad series to their online publication.
The Result
After a hard-fought game of precision media planning and buying, carefully executed advertising plays, and out-of-the-box ways to help put LG’s OLED on top as a leading sports display brand, it was time to check the score.
Not only had Bloom Ads succeeded, but we also went above and beyond. We reached 351% above our projected goal benchmarks. The plan was 77% more efficient than anticipated, leading to an increased reach of 361%. All of that was achieved with a $0.02 cost per view.
Scoring A Media Buying Touchdown
By utilizing the most optimal platforms and employing a robust, data-based analytics strategy, Bloom Ads and LG won the day. With Bloom Ads on their team, LG Display’s presence as a home display household name continues to resonate with audiences.
Are you looking to make your next advertising campaign a roaring success? Connect with Bloom Ads’ team of media planning and buying experts to see how we can help.
