If you write, record, or host a podcast, then you’re probably aware of how massive this growing market already is. There are more than 464 million podcast listeners globally, which is predicted to surpass 504 million by the end of 2024. Podcasting is a 23.56 billion dollar industry, and in the US alone, 78% of […]
Advertising is important. No matter what industry you’re in, advertising is probably a common component of an effective marketing strategy. The truth is, though, that if advertising isn’t effective, it can be more harmful to the company’s bottom line than helpful. To keep an eye on the effectiveness of ad campaigns on the company’s bottom […]
Radio advertising may seem like a relic from a bygone era. Do not be fooled; today, a radio commercial can still stand out if it’s expertly crafted and cleverly executed. When those ads stand out, they’ll come back with solid returns. Your business has plenty of reasons to run radio ads, but how should you […]
Did you know that 63% of marketers say their biggest marketing challenge is driving traffic and generating leads? Figuring out which type of marketing is right for your business can be confusing. There are a lot of different types of techniques, and it can be hard to know which one is right for you. In […]
As we’ve covered before, media planning and buying are distinct and vitally important functions for any successful advertising campaign. To be a successful media planner, you need to know what media will be the most effective for a new campaign. You need to conduct internal and external market research, and set the right goals and […]
Seasonal advertising is one of the best ways to connect with your audience by meeting them where they are. Here are some tips for capitalizing on the back-to-school excitement.
The client-agency relationship is the foundation of a successful marketing campaign. We’ve worked with our fair share of amazing clients – enough to have given us some important wisdom on what makes a great partnership. Read about them here.
Focus groups are a staple of market research, and they can work wonders in conjunction with other strategies, like surveys and social media monitoring. Learn the pros and cons of focus groups.
Social media isn’t going away. Luckily, it can be a useful tool for engaging with your audience. Social listening goes a step beyond social media monitoring by enabling marketers to take action based on audience insights.
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.
