If you write, record, or host a podcast, then you’re probably aware of how massive this growing market already is. There are more than 464 million podcast listeners globally, which is predicted to surpass 504 million by the end of 2024. Podcasting is a 23.56 billion dollar industry, and in the US alone, 78% of […]
Media Buying & Planning
Return On Ad Spend And You: Ensuring Your Online Advertising Is Efficient
Advertising is important. No matter what industry you’re in, advertising is probably a common component of an effective marketing strategy. The truth is, though, that if advertising isn’t effective, it can be more harmful to the company’s bottom line than helpful. To keep an eye on the effectiveness of ad campaigns on the company’s bottom […]
The Anatomy Of A Great Radio Advertising Marketing Strategy
Radio advertising may seem like a relic from a bygone era. Do not be fooled; today, a radio commercial can still stand out if it’s expertly crafted and cleverly executed. When those ads stand out, they’ll come back with solid returns. Your business has plenty of reasons to run radio ads, but how should you […]
Cluster Marketing vs. Segmentation: What’s the Difference?
Did you know that 63% of marketers say their biggest marketing challenge is driving traffic and generating leads? Figuring out which type of marketing is right for your business can be confusing. There are a lot of different types of techniques, and it can be hard to know which one is right for you. In […]
A Beginner’s Guide to Media Planning and Buying
As we’ve covered before, media planning and buying are distinct and vitally important functions for any successful advertising campaign. To be a successful media planner, you need to know what media will be the most effective for a new campaign. You need to conduct internal and external market research, and set the right goals and […]
How to Rock Your (Last-Minute) Back-to-School Ad Campaign
Seasonal advertising is one of the best ways to connect with your audience by meeting them where they are. Here are some tips for capitalizing on the back-to-school excitement.
Three Tips for Improving Your Relationship with Your Advertising Agency
The client-agency relationship is the foundation of a successful marketing campaign. We’ve worked with our fair share of amazing clients – enough to have given us some important wisdom on what makes a great partnership. Read about them here.
The Pros and Cons of Focus Groups
Focus groups are a staple of market research, and they can work wonders in conjunction with other strategies, like surveys and social media monitoring. Learn the pros and cons of focus groups.
What is Social Listening? Plus How to Do It Well
Social media isn’t going away. Luckily, it can be a useful tool for engaging with your audience. Social listening goes a step beyond social media monitoring by enabling marketers to take action based on audience insights.
How is Media Planning Different from Media Buying?
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.