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We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media marketing is for brands’ overall marketing success. The Importance of Social Media Marketing “Social media for business is no longer optional,” says Christina Newberry […]

In recent blogs, we’ve looked at how the COVID-19 pandemic has impacted online behavior, audience perception, and marketing trends. But what about how COVID-19 is changing particular segments of the advertising industry? For example, as people have turned increasingly to social media and streaming services to stay connected and entertained during quarantine, advertising in these […]

As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of the year, we thought it […]

There’s no doubt that the COVID-19 crisis has changed the world. Some of these changes are temporary, while others may prove to be permanent – and still, others may not even be clear just yet. But one thing that is clear? About four months after the first stay-at-home orders were declared in the U.S., we’re […]

Radio advertising can provide a digital company with the unique opportunity to introduce themselves to new customers, and it’s relatively cost-effective. Here’s more.

Franchise marketing agencies specialize in servicing the specific needs of franchises. From CRM to digital marketing, here’s how they can help.

What is brand response? What is brand awareness? Why are they both so important to the amplification of your brand? In this blog, we’ll explore.

If you’re curious about podcast marketing, here are some of the top benefits of podcast marketing and a few tips for getting started.

A social media marketing agency can elevate your marketing to another level by improving performance through optimization, consistency and testing.

COVID-19 has changed how the public consumes media. For brands, these stats can provide directional insight regarding advertising during coronavirus.