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Streaming and smart TVs are changing the way people watch television – but what are the implications for TV advertising? We break down what you need to know about advertising on connected TVs.

Paid search – or paying for ads at the top of Google search engine results pages (SERPs) – is a big, important investment for many companies. Here’s how to make it work for you.

It seems like the Golden Age of social media marketing has arrived. But making the most of your social media ads means embracing the art of copy writing. Write social media ads that actually convert with these writing tips.

Digital advertising is an ever changing field, and with more and more data at your fingertips, it can be hard to narrow down what you actually need to measure to know whether your efforts are working. Here’s our guide to the most important digital marketing metrics.

Consumer habits change during the summer, but that doesn’t mean your marketing can’t change too. Learn some quick summer advertising ideas with Bloom Ads.

When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right for you. Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies that […]