Now is the time that you should be reviewing your Father’s Day Campaign. A well-strategized plan will engage your customers, gain you new ones, and increase your ROI. Follow these tips, and you’ll be sure to have an effective and unique campaign. Don’t Forget Your Brand Voice. A well planned Father’s Day campaign will engage […]
When it comes to advertising, radio ads are a great way to drive leads and revenue. Beyond FM Radio, there are now several online stations with broad audiences and more advertising space to choose from. So how you can find the best radio advertisements for your brand? Think of Your Target Audience. Every radio station […]
One of the best ways to establish your brand voice is through reviews. Whether positive, negative, or neutral all reviews add real value to your business, and if handled the right way, you’ll be sure to see an increase in sales and website traffic. So here is why online reviews are important for your brand: […]
Businesses have spent years researching and marketing to Millennials, but it’s time to switch focus to a much larger, younger group — Generation Z. These post-millennials are a more frugal intensified version of their elders, and if Gen Z is in your business demographic, adjusting your media plan to account for their minor differences will […]
The consumer journey might seem like a straightforward path, but there can be a lot of unexpected twists and turns. Fortunately, there is a lot that a business can learn from these unforeseen detours. Through customer feedback, purchasing habits, and reviews you can learn a lot about a consumer’s wants and needs — putting you […]
Memorial Day is just around the corner — do you have your marketing strategy in place? If you are struggling for ideas or you are not sure what the best approach might be, consider the below tips: Do Your Homework. See what your competitors have done in the past and use this as inspiration. Look […]
Think about the last advertisement you saw— chances are it was an out of the box concept that held your attention. Whether it was through humor, a catchy jingle or an engaging image, you remembered it — which means it worked! Though an advertising campaign starts with an overall strategy, it should continually be changing, […]
No matter your business, advertising is an effective way to expand your customer base, but with an array of different advertising options (TV, Radio, Digital, and Print), knowing which to choose can be overwhelming. If you are looking to start advertising, your first step should be to hire a Media Planning Agency. But you might […]
As a business owner, you might find yourself asking, “why do I need to advertise on social media?” For starters, internet users increase by the millions each year with five social profiles being created each second. That’s a lot of potential customers. So if you haven’t already done so, here are just some of the […]
Cinco de Mayo is only a few days away, and it’s a great opportunity to market your brand. If you don’t have a media plan already created, here are the 5 Do’s and Dont’s to marketing your brand.