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How to Advertise on Social Media

Social media marketing is no longer an “add on” to your digital campaign – it is essential to maintaining authority, transparency, and strong customer relationships.  If you’ve pushed off maintaining an active social media presence, now is the time to fully develop your digital persona. Here are a few tips to help you start advertising on social media.

5 Ways to Advertise Your Brand This Valentine’s Day

If you don’t have a marketing strategy in place for Valentine’s Day, you could be missing out on key business opportunities. This holiday of love goes beyond flowers and chocolate. In fact, with some creativity, any brand can drive sales on Valentine’s Day. Do you have a media plan in place? These tips will help you advertise your brand effectively to relevant audiences.

Media Planning for Radio

Media planning is an essential part of any marketing strategy. It helps you determine which channels are relevant for your brand goals and ensures that you are developing a strategy that reaches your unique audience for the most affordable price. Media planning for radio is no different. Here are a few of the factors that go into creating a successful radio media plan.

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