Return on investment is on every business owner’s mind. Whether you are looking to improve brand awareness or drive sales, you still want to show that your marketing strategy is effective for your unique brand goals. Here are a few tips that will help you create a media plan that drives ROI.
Whether locally or nationally, the retail industry is distinct from any other. Unlike other service brands, retail businesses use advertising to drive store traffic and increase sales immediately. Looking to create an ad strategy for your brand? Here are a few tips to help get your retail advertising strategy on track.
Outdoor advertisements are a great way to get your business message noticed and expand your reach. However, with so many people driving by each day, it’s important that you know how to grab their attention. Here are a few tips to keep in mind while creating your outdoor advertising campaign.
It’s no secret that video is the key to a successful marketing plan. Are you including digital video advertising in yours?
Is your brand present in-the-moment? It is important to take the time to analyze how your audience reacts on a daily basis. In these individual consumer moments, you can be more relevant to people. Here are a few things you should consider when determining the right time of day to engage with your audience. Consider […]
Facebook is always updating and changing their News Feed algorithm to provide users with a better experience. But what do these changes mean for businesses looking to reach their target audience? Below, we have some insight into what type of content is preferred in the Facebook News Feed.
Today, social media is the go-to for communicating and engaging — not only with friends and loved ones, but also with brands and news sources.
Summer is a season full of trips to the beach, family vacations and tropical getaways. Does your media plan reflect these seasonal consumer habits? Here are a few things you’ll want to keep in mind as you work to create the perfect strategy for your business.
In addition to their new logo, Instagram has been rolling out several new updates to their product features. How should your business adapt to these developments? Here are a few strategies you will want to incorporate into your media plan. Upload Longer Videos – Now, you can share longer videos on Instagram. The platform increased […]
Thinking of adding Facebook Live to your social marketing strategy? Follow these tips for an eye-catching Facebook Live broadcast: