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There are many different types of advertising opportunities available to brands. With all of the options available to you, how do you know if print advertising is the right strategy for your brand?  Here are a few pros and cons to simplify your decision making process. Pros: Affordable – Newspapers are fairly inexpensive to produce. […]

When was the last time you were without your phone, tablet, computer or TV?   In our increasingly connected world, consumers almost always have a means of consuming video easily available to them.  So it comes as no surprise that video is one of the most effective ways for a brand to reach consumers.  Whether […]

Depending on the audience you are trying to reach, one advertising method might work better than another. So how do you know if radio advertising is right for your brand? For brands looking to reach a niche audience with a quick and affordable message, radio advertisements can be highly effective. They provide a unique opportunity […]

Is your company marketing on the right platforms? Multichannel marketing provides brands with the ability to interact with potential customers on the platforms that are working most effectively for their brand.  Whether through print advertisements, TV ads, Facebook, Twitter, local radio stations, or outdoor billboards, the right mixed media plan can help your message stand […]

Is your brand utilizing an integrated marketing strategy? In a world where consumers find information when they need it, where they need it, it’s important that businesses know how to measure the effectiveness of their marketing strategies. Brands need to determine which aspects of their marketing strategies are working, and which areas need improvement. This […]

Mother’s Day is right around the corner.  Have you started shopping yet?  Whether you’re a son, daughter, or you are looking to show some love to a mother figure in your life, Mother’s Day is the perfect opportunity to show how much you care. This gift buying holiday is also an opportunity for brands to […]

Happy Earth Day! Today marks the anniversary of the birth of the environmental movement.  Since 1970, Earth Day has reminded us to make a difference in the world around us! What is your brand doing to make a difference? With everyone’s minds focused on how to make their lives a little bit more eco-friendly, now […]