[vc_row][vc_column][vc_column_text] Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Fifty-nine percent of American adults still cite cable channels as their primary source of TV consumption. But with the rise of streaming, it’s natural to wonder about the role of television commercials […]
Print advertising is a great way to build brand awareness and generate ROI — but in a world where people are constantly distracted, it’s important that your print advertisements are eye-catching and memorable. Here are a few tips to help you create a more effective print advertisement for your brand.
What might work for one generation won’t work for another, especially if you are looking to market to an older audience.
Street marketing can get you the exposure and branding you need, but that’s only if it’s done with a plan.
A creative marketing plan and advertising strategy is the key to a successful campaign. Even while using tried-and-true methods like television, radio, and print advertising, thinking outside the box can help your brand stand out and make a memorable, longer-lasting impression on your audience. Then there are all the ways you can branch out of […]
With Earth Day just a couple of days away, many businesses are taking advantage of the opportunity to showcase what makes their brand eco-friendly. If you have a sustainable product or service — let your audience know! Here are a few tips that will help you create a successful, eco-friendly marketing strategy.
Is your brand active on social media? Facebook is more than just a platform for sharing with friends; it’s a way for companies to keep in touch with customers in real-time. Right now, Facebook ads are one of the best ways to reach consumers, especially since Facebook is actively deprioritizing organic business posts after the […]
[vc_row][vc_column][vc_column_text] The first place consumers go when they want to learn more about a business, product, or service is the internet. Not only do they want to check out reviews, but they want to make sure that the company in question is trustworthy and maintains an active online presence. Currently, those implications are complex and […]
[vc_row][vc_column][vc_column_text] Media planning entails sourcing and selecting the optimal media platforms for your marketing campaigns, and at the end of the day the importance of media planning comes down to determining the best combination of media to reach a marketing campaign’s objectives. Creating an effective marketing strategy is a crucial and necessary part of marketing. […]
Media planning is an essential part of any marketing strategy. As a business owner, not only should you be thinking about your day-to-day strategies, but you should also be thinking about your overarching goals.
