When it comes to radio advertisements, you have to wow the listener from the first sentence. A boring advertisement risks the quick dial change, but the right one will have listeners singing their jingle all day long. So if you are in the market for some new marketing tackets, here’s the key to creating the perfect radio ad.
Start With a Purpose
You don’t have much time to capture your audience’s attention, so you’ll want to get to the point! A good commercial will state the message within the first sentence or two; otherwise, you risk a quick channel change. So be sure to have a clear and engaging opening that establishes your identity. Just think, catchy and powerful, and you’ll have them hooked!
Don’t Forget The Benefits
The only way you can keep your audience listening is by clearly and quickly getting the upside of your products across. You don’t want to list a bunch of facts but you do want the listener to leave feeling like there life would be better with your product. Make sure you have a healthy balance of facts and benefits that keep the radio listener intrigued.
Give Them A Reason to Buy
Radio ads require more work for the buyer than online ones, and because of that, enticing an audience is critical. You want the listener to go home and remember your product. A common practice is to offer a discount to any listener that mentions the radio ad. By providing them an exclusive deal, you increase their urgency to buy the product too.
Close The Deal
Now that you’ve made the listener feel like they can’t live without your product, you must now remind them how to get it. A right call to action will include a brief recap of what the product does and how the listener can get it. This will be the little reminder they need to head straight to the store.
At Bloom Ads, our media planning experts can help you craft a successful media plan for your radio advertisements. If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about the media buying and planning services that we offer.
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