Got milk? Where’s the beef? What’s in your wallet? To an alien, these questions would sound absurd – but most of us Earthlings know exactly what they mean. Advertising effectiveness

Advertising is all around us. In the United States, it’s estimated that the average person is exposed to anywhere between 4000 and 10,000 ads in a single day. With so

The average American eats over 100 pounds of chicken each year. In the South, one of the most popular ways to prepare this poultry is chicken salad. In 2008, entrepreneur

DAMDAM Tokyo is a clean skincare brand inspired by Japanese culture and natural beauty. Founded in 2019 by Giselle Go and Philippe Terrien, DAMDAM Tokyo stands apart because it sources

The LG Corporation is the fourth largest family-run conglomerate in South Korea. Founded by Koo In-hwoi in 1947, LG is now an international household name. Producing everything from electronics to

What started as a simple stand selling fresh fruit in 1940s San Diego, CA, expanded into a few open-air markets. Fast-forward to 1969, and the sons of Henry Boney, the

Maintaining a strong presence within markets in California, Nevada, Texas, and Arizona, the 99 Cents Only Store was founded in Los Angeles almost 42 years ago. The chain, initially selling

Customer loyalty is vital to any business. Whether you’re an emerging startup or a thriving company launching a new campaign, knowing how to measure customer loyalty is essential to any

Ever wondered what gaps are lurking beneath the surface of your marketing campaign? Amid the ever-changing landscape of marketing, even the best digital advertising campaigns can overlook crucial elements that

Metrics and data are the driving forces of business decisions. However, some metrics should have a greater influence on decisions than others. When making important business decisions, it’s crucial to

As we roll into the start of a new year, brands that keep their thumb on the pulse of mobile advertising trends are the ones that will deliver fresh, engaging

Over the years, paid media has rapidly evolved into something more complex. Gone are the days when someone would simply choose their keywords, set bids, write a brilliant piece of