measurable results
measurable results
data science & advanced analytics
data science & advanced analytics
Powering your data
Robust Measurement
Glean actionable insights from real-time analytics through a custom, unique performance dashboard built to fuel your brand’s growth.
Harmonized data means better insights
Our analytics approach is similar to our media approach, holistic. By harmonizing performance data from all active channels and tactics, both digital and traditional, we can extract insights in real-time to optimize media dollars most effectively.
Core Data & Analytics Capabilities
- Media Mix Modeling
Media mix modeling analysis techniques to ensure the appropriate mix of channels, tactics, and creatives are in the market at a given point in time, in order to yield maximum conversion throughout.
- Multi-Channel Attribution
Multi-Channel Funnels is an advanced configuration setting allowing us to model the entire customer journey preceding conversion (Goals and Ecommerce transactions).
- Creative A/B Testing
Optimize performance based on A/B testing various creative assets, units, and copy to drive the most effective performance and gain creative learnings for future strategies.
- Incrementality Measurement
Incrementality shows specific ad and channel effectiveness empowering informed, data-driven marketing decisions and optimization.
- Foot Traffic Measurement
With multiple geolocation partners, we can measure the effectiveness of paid media execution in relation to an actualized in-store visit. This data is updated in real-time providing actionable insights for campaign optimization.
- In-Store Revenue Modeling
Custom-built client methodology to attribute sales and revenue based on store traffic. This data provides a holistic picture of the full impact of paid media channels, measuring ROAS both online and offline.
- AI & Machine Learning
Using AI, we analyze your data to show key factors that influence marketing performance against priority KPIs. With bots integration through our custom dashboard solution, we dynamically find over or underperformers and/or change drivers to optimize performance results in real-time.
- Brand Studies
Track brand lift and ad recall based on in-market initiatives to measure the overall impact of your advertising dollars. Deep-dive into audience data to track affinity and unique attributes to find new and existing audience pools to expand growth opportunities.
FAQs About Data Science & Advanced Analytics
What is data science?
Media planning is about development. In the media planning phase, you’ll research your target audience, define your goals, set a budget, and determine the right media mix as well as which advertising platforms to utilize. Media buying is the execution of this strategic plan. A media buyer will negotiate and purchase ad placements, adjust pay-per-click (PPC) bids, and provide real-time data to the media planners to help them fine-tune future strategies.
How can I use data science and advanced analytics to help my business?
Data science and advanced analytics can inform future decision-making about your business, from operations strategies to marketing campaigns. These powerful tools also provide evidence-based insights into the customer experience in your industry. You can leverage data science and advanced analytics to stay ahead of the competition and help your business stand out.
What advanced analytics are the most important to measure?
Different campaigns will benefit from tracking different metrics depending upon your specific goals. At Bloom Ads, our core data and analytics capabilities cover media mix modeling, A/B testing, incrementality, foot traffic measurement, and other advanced KPIs.
Let us grow your brand
Contact Us
20720 Ventura Blvd. Suite 140
Woodland Hills, CA 91364
(818) 703-0218