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STRATEGY
Media Tactics
GEO-TARGETED PAID SOCIAL – REACH AND CONVERT YOUR TARGET CUSTOMERS BY
KEEPING YOUR CSC LOCATION TOP OF MIND USING BRAND AWARENESS AND LOCALIZED
STORE MESSAGING ON FACEBOOK & INSTAGRAM
GEO-TARGETED PAID SEARCH – REACH THOSE ACTIVELY SEARCHING ON GOOGLE FOR
CHICKEN SALAD CHICK TO SERVE THEM YOUR LOCAL STORE INFORMATION FOR EASY
AND EFFICIENT CONVERSION.
GEO-TARGETED ONLINE VIDEO – SERVE CSC BRANDED VIDEOS IN FRONT OF PREMIUM
AND CONTEXTUALLY RELEVANT CONTENT SPECIFIC TO YOUR TARGET DEMOGRAPHIC AND
GEOGRAPHIC LOCATION
GEO-TARGETED STREAMING AUDIO – AUDIO AND DISPLAY WITHIN THE TOP AUDIO
LISTENING APP, SPOTIFY. TARGET THE CONSUMER, NOT THE STATION FOR EFFECTIVE
TARGETING AND LOCALIZED BRAND AWARENESS PROMOTION.
GEO-TARGETED PROGRAMMATIC DISPLAY – UTILIZE LOCALIZED DISPLAY ADS FOLLOWING
OUR TARGET CUSTOMERS AS THEY BROWSE PREMIUM SITES AND CONTENT ONLINE.
GEO-TARGETED PINTEREST – AMPLIFY YOUR CSC LOCATION WITH BRAND AWARENESS
MESSAGING IN YOUR TARGET CONSUMER’S PINTEREST FEED.
GEO-TARGETED STREAMING TV – REACH YOUR TARGET CUSTOMER WITHIN A 5 TO 10-MILE
RADIUS FROM YOUR CSC LOCATION ACROSS VARIOUS NETWORKS, PROGRAMS, AND
DAYPARTS THROUGH DIGITAL TELEVISION.
GEO-TARGETED RADIO – RADIO PROMOTION FEATURING THE MOST PROMINENT STATIONS
IN YOUR LOCATION BASED ON YOUR TARGET AUDIENCE. ENDORSEMENTS AVAILABLE.
OOH (OUT OF HOME) – STATIC AND/OR DIGITAL BILLBOARDS, BULLETINS, MOBILE
BILLBOARDS, ETC. BASED ON STRATEGIC LOCATIONS AROUND YOUR CSC LOCATION.
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