No matter what the size of your business is, contests and giveaways are both excellent ways to get your brand some exposure. Whether the prize is big or small, consumers love free, and they will be more inclined to put in work if the prize is worth it. So if you are on the fence about creating a contest or giveaway, here are a few reasons why you should consider it:
It Can Gain You A New Customer
Opening up a giveaway to everyone, clients or not can help you grow your customer base. You want to create a contest that is desirable to your target audience and make it easy to enter; this will give you the opportunity to grab the attention of new consumers and earn a potential forever customer.
It Gives You Engaging Content
A contest or giveaway is the perfect piece of content for all your social media channels. It can increase your reach, views and your engagement. Whether you use shares as your point of entry into your giveaway or not, posting or even promoting your contest in a paid ad can definitely grow you a few new followers and pages likes that you didn’t have before.
It Can Encourage Social Sharing
Social media users tend to trust content that comes from their friends and peers, so if someone is spotting a great deal, they will be more inclined to share it with their social media friends. Sharing gives you more reach, more entries, and more points of contact. Think of it as a way to grow your email list too.
Gains You Data
If you are looking to build your mailing or email list, a contest is an easy way to do so. Often people are wary of giving away their information, but if there is a prize involved, that can quickly change. Have a standard entry form that sends out a confirmation email to all participants, just be sure to provide an unsubscribe option at the bottom of the email.
Need help advertising or marketing your contest or giveaway? The experts at Blooms Ads can help. We encourage you to learn more about the digital marketing services that we offer on our website.
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